James brings you the latest news and information each weekday morning. Find out more about our breakfast presenter.
"People often say to me, how do you remain so cheerful in the mornings? I'm still trying to work that one out for myself," laughs James.
James took over the weekday breakfast show in September 2003.
The move followed five years working on weekends for BBC Radio Cornwall.
Getting up at 4am, five days a week is tough going - but that's what James Churchfield has been doing for over five years now as part of his role as BBC Radio Cornwall's Breakfast Presenter.
The programme is a mix of news, sport, weather and travel but many listeners tune in to hear James's take on life and the humorous sparring with his on air 'wife' Pam Spriggs. But working so early can have its pitfalls - such as trying not to wake his other half.
"I have to creep around my house like some sort of cat burglar. I well remember the day I was accused by Jane that I was eating my cornflakes too noisily." Suffice to say, he never did it again.
You can hear James and Pam together every weekday morning between 06:00 and 09:00
James took over the weekday breakfast show in September 2003 after more than five years at the helm of BBC Radio Cornwall's weekend breakfast programmes.
"It was a real chalk and cheese affair," remembers James. "Weekends were more relaxed with plenty more records to play. Weekdays are fast and frantic and rely heavily on reaction, conversation and the odd joke or too."
"With us, you don't get the Brain's Trust. We all subscribe to the notion that life's too short to be miserable. People tell us they like to wake up to the programme because it makes them smile. If we can achieve just that, it's a good job done."
The Breakfast programme is the most intensively produced show on BBC Radio Cornwall with a team of reporters filing stories both live and pre-recorded.
There are also times when the team get out and about around Cornwall, celebrating its unique place in the world and meeting the people that make it so special.
James got into radio via university studying in Birmingham after getting his 'A' Levels at Penwith College in Penzance. He's been back to school since university studying both Italian at Truro College to 'A' level standard as well as enrolling in a recently established Greek School in Cornwall.
James says: "I've always loved languages. I studied French and German at 'A' Level. I even manage to get a bit of Cornish in to my breakfast show with a Myttn Da (Cornish for Good Morning) at the start of every hour."
Away from the radio, James likes to relax by cooking. In moments of weakness he can't resist buying cookbooks or watching cookery programmes. He's also a huge Italophile and would move to Italy if his 6 lottery numbers ever came up.
Cooking inevitably gets plenty of mentions on the breakfast show as does the other love in James' life, his fiancee Jane.