Decorating your home is big business - in the UK and around the world. In China and India the home decor market is evolving fast - but will the result be a global homogenous style? Who sets the trends? And what do you do if your products lose their fashionable edge? Evan Davis and guests discuss the volatile world of design. Guests: Kelly Hoppen, founder Kelly Hoppen Interiors Andrew Graham, CEO Graham and Brown Lois Jacobs, Global CEO Fitch Producer: Rosamund Jones.