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Mind Games

Referendum Documentaries Episode 11 of 13

Scotland is about to make one of the most important decisions in its history. On the 18th September, people will vote to decide if Scotland becomes an independent country. Ken MacDonald explores what psychological techniques both campaigns are using to influence how people will make up their minds ahead of this historic vote.

By speaking to leading neuroscientists and those campaigning on both sides of the debate, and by conducting research, this programme attempts to determine the factors which affect the way people come to conclusions.

Neuroscientists believe that when people are faced with making important decisions, a range of emotional, psychological and neurological factors affect the outcome. Using the latest technology to tap into people's subconscious, it is now possible to determine how a person might vote before they even realise it themselves.

Release date:

1 hour

Last on

Mon 25 Aug 2014 10:30

Credits

Role Contributor
ReporterKenneth Macdonald
DirectorBrendan O'Hara
ProducerBrendan O'Hara
Executive ProducerPeter MacRae

Scotland Decides: Salmond versus Darling

Salmond versus Darling

Alex Salmond and Alistair Darling lay out their visions for the future of Scotland.