Food and Farming Awards: Finalist Steven Jack
Steven Jack farms on the fertile, free-draining soils along the fringes of the Moray Firth, near Inverness. Specialising in organic carrots and potatoes, he has established successful links with major retailers and puts great emphasis on freshness, getting his crop the short distance from field to packhouse in as short a time as possible. Travelling on a Nuffield scholarship, he has learnt from other countries, such as the US, that innovation is key to continuing success, and is striving to see the carrot, in all its many colours and varieties, taken as the first choice of snack by parents who otherwise find themselves bombarded by less healthy options for their families.
Adam Henson and Mike Gooding, the judges of the Outstanding Farmer of the Year category in the BBC Food and Farming Awards, also hear about Steven's work with local schools, encouraging young children to recognise what they see growing in the fields around their homes and to plant - and eat - their own vegetables. Harvesters and tractors may be part of their landscape, but Steven believes that children in rural areas, too, can forget that the food they see on the supermarket shelf begins its life in the fields around their homes.