Jonathan Freedland is joined by Rod Liddle to compare the rise of electronic cigarettes today with the increasing popularity of snuff in the 17th century.
In 1600s, snuff came to be seen as a more socially acceptable alternative to smoking tobacco.
Nevertheless there were lingering concerns about the health effects of the new product.
As the use of electronic cigarettes takes off today, Jonathan and guests discuss the lessons from history.
Producer Laurence Grissell.