The focus of the second programme is on big business corporations and how they can become "virtuous." The programme begins in the church of the Square Mile with a look at "The rules for the conduct of life" - written in 1740 and still given to every freeman of the city of London about how to conduct trade. Today, Big Business is asking how it can build virtue into its staff and into its structures.
As part of this programme, James talks to Anthony Jenkins ,chief executive from Barclays, about how he is seeking to change the banks culture. James also explores the role of Corporate Social Responsibility Programmes with the CEO of KPMG, Simon Collins. How do companies make sure that these are consonant with their core purpose and not mere PR window dressing? And how does this commitment to a Good and Fair Society square with their work as tax advisors to big business?