- Lord Sugar
- Nick Hewer
- Karren Brady
- Executive Producer
- Cate Hall
- Executive Producer
- Sally Dixon
- Dara O Briain
- Lorraine Kelly
- Michael Acton Smith
Duration: 2 hours
With just two candidates left battling it out for the £250,000 investment, the finalists receive a call telling them to travel to events venue One Marylebone. There they are met by Lord Sugar, who informs them that their final task is launch their businesses. They must come up with brands and launch campaigns before unveiling them at an event.
There is a race to recruit old candidates as the finalists build their teams; the next day, it is straight down to business building brands. There's trouble in store for one candidate when their chosen name proves unpopular with the public, and others see red over what colours to use in their logo.
As the finalists fight it out, there are surprises in store and anxiety abounds. On launch day, the candidates put the finishing touches to their pitches, but with so many distractions will they be pitch perfect?
The finalists step up to present their plans, but under the scrutiny of industry experts and Lord Sugar, nerves threaten to take centre stage, and there are tears before the night is out.
In the boardroom, business plans are picked over, and launch campaigns assessed, but only one can win. It's heartbreak for one and elation for the other as Lord Sugar finally picks his business partner.
Dara O Briain then meets the winner, runner-up and Lord Sugar himself to discuss the trials and tribulations of the last 12 weeks. They are joined by all the candidates, Karren, Nick and a panel including Lorraine Kelly and Monshi Monster creator Michael Acton Smith.
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