We spend £1.2 billion a week on food - over £50 per household. Prices are rising, and we've got less money in our pockets. So in these cash-strapped times can you get great value for money without compromising on quality?
Gregg Wallace (MasterChef) and award-winning greengrocer Chris Bavin are going head-to-head to uncover whether you should spend or whether you can save your pennies when it comes to buying food...
They're out to create two very different versions of the classic British dish - fish and chips. Gregg's seeking out high-end ingredients to prove you get what you pay for, and Chris is looking for a low-cost alternative, which he hopes will taste just as good.
To test their theories, the boys will brave stormy Norwegian seas to catch cod, take to the kitchen to create their own ketchup and even slip into lycra...
But in the end it's the Great British public who decide in the final taste test. Whose version of fish and chips will win out - Gregg's high-end or Chris's great value? Is it worth splashing your cash when it comes to fish and chips?
The boys also hit Britain's streets to test other family favourite foods on the general public, with some surprising results... meaning we'll soon find out whether you really can Eat Well For Less.