Lord Alexander Hesketh
To give him his full name, Thomas Alexander Fermor-Hesketh, 3rd Baron Hesketh, was an eccentric figure from the world of Formula One racing in the 1970s.
Having dropped out of school to pursue his interest in cars, Lord Hesketh launched his own team, with his own money in 1973.
Hesketh were the original ‘work hard, play hard team’That Petrol Emotion
Hesketh Racing stood out in a field of corporate sponsors; their car was decorated in patriotic red, white and blue. But it was their image off the track that brought most attention, Hesketh were the original ‘work hard, play hard team’, famous for their yacht parties and champagne lifestyle.
Despite some success with their star driver James Hunt, Hesketh soon ran out of money. In 1978 they were forced to seek a sponsor, ironically ending up with a Japanese camera company who insisted they use a new driver – Davina Galica, previously better known for her downhill skiing.