Scotched Earth

Image for Scotched EarthNot currently available on BBC iPlayer

Duration: 30 minutes

Whisky is a global success story. Sold in over two hundred countries, the business is worth more than four billion pounds every year. Ten thousand people owe their living to it. Douglas Fraser set out to discover how whisky became so successful: as a part of our culture, as a symbol of our national identity, and as a vital part of our economy. He asks whether Scotland is getting enough back from whisky, and hears how we could cash in more on this amazing business success.

Last on

Mon 25 Feb 2013 19:30 BBC One Scotland, Scotland HD only

See all previous episodes from BBC Scotland Investigates


Douglas Fraser
Craig Williams
Craig Williams


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Added. Check out your playlist Dismiss