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Parmesan cheese, Scottish smoked salmon, stilton, champagne are just a few examples of food and drinks which have been successful in getting their name protected by the EU, and this has given them a brand worldwide. Now there's a Government drive to encourage more producers to apply for the same status to put British food on the map. Here in the UK, there are just 47 registered products, compared to countries like France which have more than 150. So on today's On Your Farm, we are at Conwy Bay in North Wales, to look at just how difficult it is to get this protection and whether it can really transform a business. For hundreds of years in Conwy, fishermen have been using small wooden boats to hand rake wild mussels from the riverbed - a tradition which has continued despite increasing competition from farmed mussels. Conwy mussels applied for a PDO ('Protected Designation of Origin') twelve months ago and they are expecting a decision to be made within the next few months.