Britain's hottest entrepreneur Richard Reed, the smoothie behind Innocent drinks, is on the hunt for the next generation of start-up superstars. He has set aside up to a million pounds to invest in big ideas. From the 500 hopefuls who pitched everything from intriguing inflatables to fussy foods, Richard selects three bright ideas he is willing to risk big money on. When things go wrong for one entrepreneur, he drafts in Richard Branson to help put these young guns through their paces. Will any of them have done enough to win his backing?