Deborah Meaden investigates one of her passions and business interests, wool.
The British wool industry is the strongest it's been in years. Farmers are seeing prices rise for the 4th year in a row and production is increasing. In 2009, Deborah Meaden saved a Somerset mill which has been weaving wool for the last 200 years. In this programme, Deborah explores the current state of the industry and the top end of the market. As well as visiting the mill she owns which uses the finest cloth to make suits for Saville Row, she also meets a farmer who produces merino wool from the only pure bred fully traceable Bowmont flock in the country.
With Deborah's passion in wool - we take a look at the current state of the industry. We visit a mill which has been weaving wool for the last 200 years. Fox Brothers was struggling before Deborah and Douglas Cordeaux took it on and now it's breaking even. The cloth maker uses only the finest British wool to make cloth for the likes of Saville Row.
We then visit a farmer who produces such merino wool from the only pure bred fully traceable Bowmont flock in the country to find out her story.