Flip it in Essex

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The Apprentice, Series 8 Episode 7 of 14

Duration: 1 hour

The teams are called to a warehouse in Essex; Lord Sugar tells the candidates that this is how he started out, buying wholesale goods and selling them on for a profit. Both teams are given 150 pounds to spend on products of their choice, with Essex as their selling ground. Products are purchased and hopes for big profits are pinned on a collection of mops, MP3 players, fake tan and false eyelashes.

The next day the teams pitch up in Essex markets and shopping centres to push their products. They must sniff out their best sellers and re-invest in them as many times as they can. It seems straightforward, but soon stock sells out and a stocking team gets stuck on the motorway, leaving their teammates with nothing to sell. The others fail to identify best sellers, and reinvest in the same products they started out with. At the end of the day there is a big opportunity to shift remaining stock, and two very different selling strategies emerge.

In the boardroom, Lord Sugar is shocked at what went on but pleased by the high returns. However, it is not long before one candidate is shot down by the words "You're fired".

Credits

Participant
Lord Sugar
Participant
Lord Sugar
Participant
Nick Hewer
Participant
Nick Hewer
Participant
Karren Brady
Participant
Karren Brady
Executive Producer
Michele Kurland
Executive Producer
Michele Kurland
Executive Producer
Peter Moore
Executive Producer
Peter Moore
Series Producer
Cate Hall
Series Producer
Cate Hall

Broadcasts

The Final: Funny Bits

Margaret Mountford

Radio 1 presenter and Apprentice superfan Matt Edmondson shows you his last Funny Bits.

Winner's Interview

Winner's Interview

The winner of The Apprentice 2012 has won a £250,000 investment from Lord Sugar.

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