Keep Fit

Image for Keep FitNot currently available on BBC iPlayer

The Apprentice, Series 8 Episode 5 of 14

Duration: 1 hour

Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.

With advice from a fitness expert who is impressed with the concept, one team opts for street dance merged with martial arts in the hope it will win them big orders. The other team turn back the clock; inspired by a 1980s dance troupe they adopt a strictly retro style, incorporating hula hoops and space-hoppers. On day two both teams direct a promotional video to showcase their efforts, but theatrical temperament takes centre stage and there are fights, frustrations and a failure to follow the script.

When it comes to pitching to the health clubs, one team is slick and professional while the other gets in a muddle over exactly what it can offer the gyms and still make a profit. The videos are shown, and when buyers struggle to keep a straight face it seems that one team has seriously misjudged the market. But it's still a fight to the finish until Lord Sugar delivers the knockout blow with the fateful words 'You're fired'.

Credits

Participant
Lord Sugar
Participant
Lord Sugar
Participant
Lord Sugar
Participant
Nick Hewer
Participant
Nick Hewer
Participant
Nick Hewer
Participant
Karren Brady
Participant
Karren Brady
Participant
Karren Brady
Executive Producer
Michele Kurland
Executive Producer
Michele Kurland
Executive Producer
Michele Kurland
Executive Producer
Peter Moore
Executive Producer
Peter Moore
Executive Producer
Peter Moore
Series Producer
Cate Hall
Series Producer
Cate Hall
Series Producer
Cate Hall

Broadcasts

The Final: Funny Bits

Margaret Mountford

Radio 1 presenter and Apprentice superfan Matt Edmondson shows you his last Funny Bits.

Winner's Interview

Winner's Interview

The winner of The Apprentice 2012 has won a £250,000 investment from Lord Sugar.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Added. Check out your playlist Dismiss