Sorry, this episode is not currently available

Peter Keen - Director of Performance, UK Sport

The official Olympic creed says it's not the winning that counts but the taking part. Try telling that to the elite professional athletes and their coaches who have dedicated their lives to the quest for a gold medal.

With the London games now fewer than 100 days away Stephen Sackur speaks to Peter Keen, Performance Director for UK Sport. In Beijing in 2008, his strategies helped deliver a record medal haul for team GB, in London the aim is to do even better. But has the cult of winning gone too far?

30 minutes

Last on

Fri 20 Apr 2012 04:30
Added. Check out your playlist Dismiss