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17/04/2012

Duration:
28 minutes
First broadcast:
Tuesday 17 April 2012

As the 100-day countdown to the Olympics begins, Chris Ledgard examines how trademark law can control the language of the games, and asks if word use can ever be effectively contained and controlled. He meets historians charting usage of the term "olympic" over centuries; talks to comedy producer Jon Plowman about the BBC mockumentary "Twenty Twelve", and discovers that one American university wants some words banned altogether.

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