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As the 100-day countdown to the Olympics begins, Chris Ledgard examines how trademark law can control the language of the games, and asks if word use can ever be effectively contained and controlled. He meets historians charting usage of the term "olympic" over centuries; talks to comedy producer Jon Plowman about the BBC mockumentary "Twenty Twelve", and discovers that one American university wants some words banned altogether.

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28 minutes

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Mon 23 Apr 2012 23:00

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