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Episode 29 of 30

15 minutes
First broadcast:
Thursday 08 March 2012

Clare Balding explores the way global television has changed our relationship with sport forever. It's no longer seasonal and is bankrolled by TV income and it bows to TV's needs.
This series was made in partnership with The International Centre for Sport History and Culture.

Technical presentation: John Benton
Producer: Sara Conkey.


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  1. Image for Sport and the British

    Sport and the British

    Clare Balding charts the role sport has played in Britain. This 30 part series will be broadcast…

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