- Alex Polizzi
- Alex Polizzi
Duration: 1 hour
Alex Polizzi sets out to wage a one woman campaign to save Britain's family businesses. Many small and medium family-run firms are going to the wall in the current climate, but it's a sector that's vital to the British economy.
It is an issue Alex is particularly well-equipped to address. She cut her teeth in the Forte family business, which grew to become an empire valued at three billion pounds. She works in businesses today with her mother and her husband.
In this episode, Alex is called in to help a failing family bridalwear business in Kettering, Northamptonshire. Despite remortgaging her home to keep the business afloat, owner Anne Preece is watching the profits fall year on year, and to make matters worse her two daughters Rhiannon and Bethan, who also work in the shop, argue constantly.
Even though most brides are willing to pay over their budget for the dress of their dreams, Courtyard seems unable to turn fittings into sales. Plus the shop itself is tired, dated and overstocked.
Alex works with the family to try to pull the business back from the brink. But this isn't just business - it's personal too. Alex questions the whole family dynamic and forces them all to re-evaluate their positions in the company.
After months of work, the shop relaunches by getting nine former customers to renew their wedding vows wearing Courtyard Bridal Boutique's new collection. But will any of this save the business?