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Available to listen.
Last broadcast on Thu, 26 Jan 2012, 12:00 on BBC Radio 4 (FM only).
Synopsis
Producer Kevin Mousley
Presenter Winifred Robinson.
Bring Back a Brand
Contribute to the Grocer magazine's bring back a brand campaign.
http://www.thegrocer.co.uk/fmcg/bring-back-a-brand/224965.article
Chapters
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Chapter 1
How councils are employing credit reference agencies to check people claiming single person council tax discount are actually living alone.
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Chapter 2
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Chapter 3
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Chapter 4
Sales of the most popular camera in the UK, the compact single lens digital snapper, have dived in the face of competition from mobile phone cameras; how will thenindustry respond?
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Chapter 5
Does reviving classic brands ever work?
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Chapter 6
Mobile phone contracts are getting longer while smarter phones are hitting the market more frequently; do the big providers need to overhaul their upgrade policy?
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Chapter 7
The £16 computer that’s been hailed as a classic even before it goes on sale.
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Chapter 8
The French suffer from 'heavy legs', the Italians from 'hits of air' is there such a thing as a cultrally specific ailment?
Broadcast
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Thu 26 Jan 201212:00
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