Entrepreneur Judith Clegg argues that the special culture of technology start-ups could make the world a dramatically better place, if adopted more widely.
Even after a year of dramatic change, she believes we could do with some more - in sectors as varied as banking, government and energy companies.
The start-up culture of pay-it-forward, decent treatment of staff, enthusiasm and hard work is just what we need in every sector in these hard economic times, she says.
With a family background steeped in entrepreneurial spirit, and a career spent breathing life into start-ups, she now runs the Takeout consultancy, which helps big organisations learn lessons from the start-up community, and the Glasshouse, a meeting space for entrepreneurs, and is co-founder of a startup investment fund.
Producer: Giles Edwards.