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Duration: 1 hour

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.

Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Last on

Wed 14 Dec 2011 21:00 BBC Two

  • Steve Jobs and Steve Wozniak in 1977

    Steve Jobs and Steve Wozniak in 1977

  • Steve Jobs relaxes in 1982

    Steve Jobs relaxes in 1982

  • Steve Jobs with the iPod in 2001

    Steve Jobs with the iPod in 2001

Credits

Presenter
Evan Davis
Participant
Stephen Fry
Participant
Tim Berners-Lee

Broadcasts

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