Image for Inside Facebook: Zuckerberg's $100 Billion GambleNot currently available on BBC iPlayer

Duration: 1 hour

As Facebook heads for its 100 billion dollar flotation, Emily Maitlis updates her recent documentary on the prospects for Mark Zuckerberg's social network phenomenon.

She examines how Facebook, now with 900 million users, plans to earn the billions its new investors will expect from it. With exclusive access to Mark Zuckerberg and senior executives, Emily tells the Facebook story, and reports on its challenge - to build its advertising business from the personal information its users provide, without losing their trust.

Last on

Mon 14 May 2012 20:00 BBC HD

  • Emily Maitlis filming at the house Mark Zuckerberg and his friends rented in California

    Emily Maitlis filming at the house Mark Zuckerberg and his friends rented in California

  • Emily at Facebook headquarters in Silicon Valley

    Emily at Facebook headquarters in Silicon Valley

  • Emily at Facebook's F8 conference

    Emily at Facebook's F8 conference

  • BBC TV Blog: What’s Mark Zuckerberg like?

    BBC TV Blog: What’s Mark Zuckerberg like?

    “It's hard to make a film about a moving target, and Facebook doesn't decide what it's doing - in public at least - more than a couple of weeks ahead.”

    Read and comment on producer Charles Miller’s post

Credits

Presenter
Emily Maitlis
Reporter
Emily Maitlis
Reporter
Emily Maitlis
Interviewed Guest
Mark Zuckerberg
Participant
Mark Zuckerberg
Interviewed Guest
Mark Zuckerberg
Producer
Charles Miller
Assistant Producer
Jo Hicks
Assistant Producer
Jo Hicks
Director
Charles Miller
Director
Charles Miller
Director
Charles Miller
Producer
Charles Miller
Producer
Charles Miller
Executive Producer
Dominic Crossley-Holland

Broadcasts

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