The Truth About Supermarket Price Wars

Episode image for The Truth About Supermarket Price Wars Watch now 6 months left

Also available in:

Duration: 30 minutes

With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are their money-saving offers all they seem?

Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

  • Maths test? Bargain-hunting for fruit and veg

    Sorry, you must enable Javascript to display media content

    Reporting for Panorama, Sophie Raworth tries to make sense of the various "deals" on offer in the fruit and veg aisles of her local supermarkets.

  • Revealed: The truth about supermarket 'bargains'

    Revealed: The truth about supermarket 'bargains'

    Britain's biggest supermarkets spend a lot of advertising money telling us they offer great value. But an investigation by Panorama has revealed that not all "bargains" are quite what they seem.

    Read about the 'bargains' here

Credits

Reporter
Sophie Raworth
Producer
Joanne Vaughan-Jones

Broadcasts

See all broadcasts of The Truth About Supermarket Price Wars (5)

Watch previous episodes

Panorama logo

Catch up on a year's worth of Panorama programmes on BBC iPlayer.

More …

BBC © 2012 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.