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The Truth About Supermarket Price Wars

With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are their money-saving offers all they seem?

Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

30 minutes

Last on

Sun 11 Dec 2011 20:30


Role Contributor
ReporterSophie Raworth
ReporterSophie Raworth
ProducerJoanne Vaughan-Jones
ProducerJoanne Vaughan-Jones
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