The Truth About Supermarket Price Wars

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Duration: 30 minutes

With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are their money-saving offers all they seem?

Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

  • Maths test? Bargain-hunting for fruit and veg

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    Reporting for Panorama, Sophie Raworth tries to make sense of the various "deals" on offer in the fruit and veg aisles of her local supermarkets.

  • Revealed: The truth about supermarket 'bargains'

    Revealed: The truth about supermarket 'bargains'

    Britain's biggest supermarkets spend a lot of advertising money telling us they offer great value. But an investigation by Panorama has revealed that not all "bargains" are quite what they seem.

    Read about the 'bargains' here

Credits

Reporter
Sophie Raworth
Reporter
Sophie Raworth
Producer
Joanne Vaughan-Jones
Producer
Joanne Vaughan-Jones

Broadcasts

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