Deodorant

Lord Sugar turns up the heat on the remaining candidates, tasking them with developing a new brand of deodorant aimed at the youth market, which they must launch with an eye-catching TV advert.

Artistic differences and creative tensions quickly ensue, and it is not long before the candidates are hot under the collar and in need of a cooling deodorant themselves. As one project manager becomes dictatorial and ideas for a spray can get re-designed, the other team is forced to rethink its whole approach when a focus group is left unimpressed.

As Nick and Karren look on, and advertising and branding industry experts give their feedback, Lord Sugar is left in no doubt about which team's campaign had the sweet smell of success and which left a bad smell. As always, one candidate finds themselves in a sticky situation as Lord Sugar raises his finger to deliver his final words: 'You're fired'.