The Over 50s Market

This episode sees a battle of the generations take place, as Lord Sugar sets the nine remaining candidates the deceptively simple task of selling to the over fifties market.

Both teams must select two products that they think will most appeal to their grandparent's generation and sell them direct to the public at a major exhibition. With a range of innovative products to choose from, the generation gap soon becomes the least of their problems. First, one team struggles to agree which products to choose, and then both teams select the same thing.

At the exhibition, under the watchful gaze of Nick and Karren, the teenagers find their elderly customers are no easy pushover. On the hunt for bargains, they don't fall for soft sales patter, making the candidates work hard for every penny. It's an age old problem for both teams, and an early retirement for one candidate as Lord Sugar says "You're fired!".