As economic gales blow even harder, are there lessons to be learned from previous recessions? In hard times many businesses owners concentrate on increasing turnover at any cost. They fail to realise that some, maybe much, of the work they take on may force up overheads without delivering profits. People who run their own enterprises can be so involved in the day-to-day running of their firms that they lose sight of important financial details and of the world in which they operate.
Peter Day talks to some veteran small business survivors and small business advisors to find out how they manage to get through tough times and he hears about some surprising strategies to keep a business afloat in these unpredictable times.
Producers: Sandra Kanthal and Michael Wendling
Editor: Stephen Chilcott.