Parent and Baby

It's an education like no other as, once again, Lord Sugar is on the hunt for a Young Apprentice. Chosen from thousands of applicants, the candidates, aged just 16 and 17, compete for a £25,000 fund that will be tailor-made to kick-start a business career.

Still at school, these tycoons of tomorrow come from all over Britain and from every walk of life. Some are from council estates, others attend public schools, but they all share one thing in common: a burning passion for business. Over the next eight weeks, these dozen teenagers will battle it out through a series of business tasks that are just as tough as any Lord Sugar has ever set.

The 11 remaining candidates are challenged to design a new product for the lucrative parent and baby market. After a quick lesson in the joys and perils of bringing up babies, both teams are given just two days to design a prototype of their 'must have' product for every mum and dad, before heading to three of the country's leading retail companies to pitch their ideas.

With Nick and Karren there to keep a watchful eye on proceedings, it's not long before the teenagers are behaving like tiny terrors, and it's tears before bedtime when Lord Sugar tells one candidate: "You're fired".