James McCullagh
James is 17, studying for A Levels in English, Economics, Spanish and Biology and lives in County Derry, Northern Ireland.
Details
“ I have integrity, but when winning gets in the way of integrity, integrity goes out the window. James McCullagh
Irishman James describes himself as a risk-taker and always follows his gut instinct. James got the joint highest score in GCSE Economics in Northern Ireland and feels he is a natural businessman. He is a massive football fan and lists his passion as economics.
James' Audition
James thinks he will be an investment for Lord Sugar, rather than a best friend, as he is 'efficient', 'dynamic', 'creative' and is driven by success. He believes you 'should be heard' and is certainly not scared of confrontation. You can find James' audition video in the clip section below.
James is Runner-up
James made it all the way to the final but just missed out on the big prize. Take a look at his highlights in the clip section below.






