The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan asks his panel if it's getting easier to create a new business in the wired world, or does a lower barrier to entry mean it's more difficult to get noticed? They also consider how good businesses are built on the back of mistakes.
Evan is joined in the studio by Matt Brittin, managing director of Google, UK and Ireland; Lara Morgan, founder of Pacific Direct and Company Shortcuts; Luke Johnson, serial entrepreneur and chairman of Risk Capital Partners.