Episode 2

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The Bottom Line, Series 9 Episode 2 of 9

Duration: 30 minutes

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and his guests discuss McDonald's. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down.

Evan is joined in the studio by: Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonald's UK.

  • CONTRIBUTORS

    CONTRIBUTORS

    Evan's guests this week are Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonalds UK.

  • JOIN THE CONVERSATION

    JOIN THE CONVERSATION

    Follow Evan Davis on Twitter

Credits

Presenter
Evan Davis

Broadcasts

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