McDonald's and New Tech

Listen in pop-out player

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and his guests discuss McDonald's. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down.

Evan is joined in the studio by Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonald's UK.

Producer: Ben Crighton.

Release date:

Available now

30 minutes

Last on

Sat 1 Oct 2011 17:30

The Open University

open university logo

Go beyond the headlines and learn more about business with The Open University.

Download this programme

Download this episode

Subscribe to this programme or download individual episodes.