Matthew Goodwin says supporters of the far right are generally neither irrational nor isolated, and that a far right party without extremist baggage could be electable in Britain.
He has spent much of the last decade with members and supporters of the British far right, examining their hopes and aspirations, what they wish to achieve.
As an expert in electoral behaviour and extremism at the University of Nottingham, he has also been carefully studying hundreds of polls to explore whether there is a wider resonance for their message. It is an intensely controversial area of study - particularly in the light of the recent atrocities in Norway.
Four Thought is a series of talks which combine thought provoking ideas and engaging storytelling.
Recorded in front of an audience at the RSA in London, speakers take to the stage to air their latest thinking on the trends, ideas, interests and passions that affect our culture and society.
Producer: Giles Edwards.