He was the man who had a model strip down to his boxers in a launderette to promote 501s, and rejuvenated Audi with the simple phrase 'Vorsprung Durch Technik'. John Hegarty has been in the advertising industry for the last 45 years. He believes the key to his success has been irreverence, and being able to capture the emotional appeal of different products. As new technology challenges the way companies advertise, Hegarty warns that global marketing is in danger of becoming bland, and that true creativity isn’t predictable or formulaic.Bartle Bogle Hegarty
Hegarty on Advertising: Turning Intelligence into Magic is published by Thames & Hudson.
There’s just over a year to go before London hosts the 2012 Olympics, but one writer who won’t be cheering on the athletes is Iain Sinclair. He has witnessed the destruction of the area in east London, now fenced off as the Olympic Park, and questions whether these kinds of Grand Projects ever offer true regeneration. As a seasoned chronicler of the evolution of the city, he uses memoir, political journalism and story-telling to describe the creation of a modern-day folly on a grand scale.Iain Sinclair
Ghost Milk: Calling Time on the Grand Project is published by Hamish Hamilton.
Half of the world’s population live in cities and yet occupy less than 2% of the Earth’s surface. As that urban population is expected to grow to 75% by 2050, city planners will have to cope with increasing overcrowding and congestion. But Richard Sennett questions whether the art of re-designing cities has declined dramatically in the course of the 20th century. New research by the Urban Age Project finds that cities are becoming more fragmented, more socially divisive and environmentally destructive. In his essay Boundaries and Borders, he argues that the emphasis by planners on the centres of cities and communities ignores the importance of the fringes; the edges of communities where integration is a real possibility.Richard Sennett
Living in the Endless City, which contains Richard's essays Boundaries and Borders and The Hinge City, is edited by Ricky Burdett and Deyan Sudjic and published by Phaidon.
When Nelson Mandela was elected in 1994, he oversaw dramatic changes in the course of South African history. At the forefront of that change was a new Constitution and an independent judiciary. Kate O’Regan was one of only two women in South Africa’s newly formed Constitutional Court. For 15 years she adjudicated on a series of sensitive cases, including the death penalty, prisoners’ right to vote and gay marriage. She explains how, with a country still reeling from the effects of the apartheid regime, the Constitution is one of the only in the world to grant socio-economic rights to its citizens.Political Questions, the Social Question and other Quandaries
Kate O’Regan is giving a talk at the London School of Economics on Tuesday 14 June entitled “Political Questions, the Social Question and other Quandaries”.
Start The Week sets the cultural agenda for the week ahead, with high-profile guests discussing the…