Technology

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Episode 1 of 3

Duration: 1 hour

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.

More episodes

See all episodes from Secrets of the Superbrands
  • Secrets of the Superbrands: Technology

    Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.

  • Alex visits Nokia in India

    Alex visits Nokia in India

Credits

Presenter
Alex Riley
Presenter
Alex Riley
Producer
Adam Boome
Producer
Adam Boome
Director
Adam Boome
Director
Adam Boome

Broadcasts

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