Mobile Phone Application

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The Apprentice, Series 7 Episode 2 of 14

Duration: 1 hour

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.

In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.

With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

Credits

Participant
Lord Sugar
Participant
Lord Sugar
Participant
Lord Sugar
Participant
Nick Hewer
Participant
Nick Hewer
Participant
Nick Hewer
Participant
Karren Brady
Participant
Karren Brady
Participant
Karren Brady
Executive Producer
Michele Kurland
Executive Producer
Michele Kurland
Executive Producer
Michele Kurland

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