Advertising Space

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John Waite investigates a businessman who has been selling perimeter advertising at televised rugby league and cricket matches to charities and companies. The problem is they have not got everything they paid for missing match tickets, hospitality that never happened, charity auctions that went AWOL and advertising hoardings that didn't go up. The programme reveals how a well-known sports star has had his name and photo used without his knowledge in a sales pitch to prospective clients and how a 'unique' opportunity sold to one charity has actually been sold to several others.

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27 minutes

Last on

Wed 11 May 2011 12:30