Credits
- Series Producer
- Judith Davies
- Series Producer
- Catherine Gorman
- Executive Producer
- Gordon Kennedy
Episode 1 of 6
Duration: 30 minutes
When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This
is a story of Hoover in Merthyr.
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