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25/03/2011

Duration:
57 minutes
First broadcast:
Friday 25 March 2011

From the humble plastic brick, Lego's profits are now towering. We find out how Star Wars and Indiana Jones have helped inspire a new generation of builders and boosted sales by 50%.

Plus a detailed look at what this year's budget means for the Travel and Tourist industry.

And with 'Open Water Swimming' experiencing a resurgence in popularity, Peter White dips more than just a toe in the water to experience first hand the attraction, or not, of swimming in an ice cold pond.

Chapters

7 items
  • IPad2 & 3DS launches

    New product launches - especially in new technology - are glitzy affairs designed to capture media attention. How important are they to the success of a new product?

  • Rail Complaints

    Edward Walsh of the Association of Train Operating Companies answers complaints about the rail network - including a change allowing "regulated" fares to rise 3 per cent above inflation

  • Lego Builds it's Business

    Lego sales last year increased by nearly 50% - just a few years after profits had plummeted. We look at how they’ve turned things around.

  • Budget Travel

    We analyse the effect of the Budget on the travel industry with air transport consultant John Strickland.

  • Open Water Swimming

    Peter takes a cold water dip in Hampstead Ponds in London to find out first hand why there's a surge of interest in this pastime.

  • Customer e-mail addresses stolen

    Music and film retailer Play.com and travel website Trip Advisor face investigations by the Information Commission after admitting that some of their customer e-mail addresses have been stolen.

  • Tesco Pricecheck

    Tesco have changed the rules covering its price pledge refund scheme to limit refunds to £20.

  • Peter and Ollie preparing for a swim

    Peter and Ollie preparing for a swim

  • Peter and Ollie in the ponds at Hampstead Heath

    Peter and Ollie in the ponds at Hampstead Heath

  • Peter and Ollie in the ponds at Hampstead Heath

    Peter and Ollie in the ponds at Hampstead Heath

  • Warren Elsmore's Lego St Pancras Station

    Warren Elsmore's Lego St Pancras Station

Broadcasts

Podcast

  1. Image for A Week of You and Yours

    A Week of You and Yours

    BBC Radio 4's daily consumer programme with Winifred Robinson and Peter White. You and Yours brings…

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