iPlayer Radio What's New?
Image for Fashion

Listen now 30 mins

Listen in pop-out player


30 minutes
First broadcast:
Thursday 24 March 2011

The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices?

The panel also talks about marketing, and the role of PR in getting their products noticed.

Evan is joined in the studio by Jane Sheperdson, chief executive of Whistles; Simon Berwin, managing director of Berwin & Berwin; Kim Winser, fashion and retail expert with private equity group 3i.

Producer: Ben Crighton.


Free download

  1. Image for The Bottom Line with Evan Davis

    The Bottom Line with Evan Davis

    Insight into business from the people at the top. Evan Davis meets influential business leaders for…

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.