Listen in pop-out player

Universities are employing existing students to call former students to try and increase alumni donations. While Cambridge has become the first University outside north America to raise more than a £1 billion in philanthropic gifts, some of the younger, less prestigous institutions are trying to raise funds from similar sources.

Release date:

Available now

57 minutes

Last on

Mon 21 Mar 2011 12:04

BBC Arts - Get Creative


The best of British culture live and on-demand.