In France there is no shame in shopping in Picard. The specialist frozen food chain commands 18% of the french frozen market by selling quality frozen food to meet the needs of a time poor, food loving bourgeoisie.
Simon Parkes explores today's frozen food market, and asks if our own frozen sector could follow their lead?
Natalie Berg, Global Research Director of Planet Retail looks at current trends in the market which has seen a strong recovery during the recession. Brian Young, Director General of the British Frozen Food Federation, outlines the potential for the market, and constraints, most notably the success of chilled food ranges. Ian Keyes talks about the challenges of launching their value added, local "Yorkshire Peas" range. And Christine Tacon, Managing Director of Co-operative Farms, outlines the work done by the Fruit and Vegetable Taskforce which means that from 6th April plain frozen fruit and veg will be included in the Healthy Start voucher scheme.
Producer: Rebecca Moore.