- Creating a brand image Duration: 06:31 Marketing Mess-ups
- Successful products - the story of the Mini Duration: 06:12 Doomed Designs
- Crisis management in business Duration: 06:08 Marketing Mess-ups
- Developing businesses - the Polaroid story Duration: 07:27 Doomed Designs
- Market research and branding mistakes Duration: 08:02 Marketing Mess-ups
- Online Extra:Gerald Ratner-Be Careful Who You Upset Duration: 02:49 Marketing Mess-ups
Evan Davis tells the stories of some of world’s most momentous business disasters
Britain’s best-loved economist delves into the nightmares that can engulf a business in three crucial areas:product design and manufacture; marketing and public relations and strategic decision-making.
AN INVALUABLE EDUCATION
From the spectacular unpopularity of ‘New Coke’ to Persil’s clothes-eating washing powder; from Apple’s awkward handling of a minor defect in the iPhone4, to Sir Freddie Laker’s over-hasty expansion of his fledgling airline, this series is an invaluable education in how to avoid a business blunder - and how the smartest companies manage to bounce back after disaster has struck.
NO COMPANY IS IMMUNE
It appears that no corporate giant is immune from self-inflicted disaster, and that there are real lessons to be learned by the rest of the business world. Going beyond the anecdotes and the gut-wrenching headlines, Business Nightmares takes an in-depth analytical look at these dramatic and illuminating stories.
FIRST HAND ACCOUNTS
First-hand accounts from company insiders, often including the people who themselves took the fateful decisions, reveal the detail behind these excruciating stories and explain just how much was at stake.
Focussing not just on what happened, but why it happened, some leading lights from the business world examine the consequences and pick important lessons from the carnage.
ADVICE FROM THE BUSINESS GURUS
They are Virgin boss Sir Richard Branson, entrepreneur and inventor Sir James Dyson, Interbrand chairman Rita Clifton, management trouble-shooter Sir Gerry Robinson, CEO of global advertising group WPP Sir Martin Sorrell, and PR guru Mark Borkowski.
WORTH TAKING A RISK?
Clever risk-taking is often at the heart of great business triumphs but these are the salutary tales of times when risks did not pay off. The results are plummeting shares, tarnished reputations, and demands for heads to roll.
MEET EVAN'S BIG BUSINESS HITTERS
Sir James Dyson
Sir James is an industrial designer, inventor and entrepreneurJames Dyson's early Inventions
Sir Richard Branson
Sir Richard Branson is a billionaire entrepreneur with companies selling products and services around the worldHistory of Virgin's many ventures
Sir Gerry Robinson
Sir Gerry Robinson has been Chairman and CEO of compnaies from Granada to MOTOHow Sir Gerry Robinson tried to sort out some business nightmares in the NHS
Sir Martin Sorrell
Sir Martin Sorrell is founder and Chief Executive of a global advertising groupSir Martin's thoughts on the global economy. advertising and management
Rita Clifton is Chairman of Interbrand-the global branding consultancyInterbrand's annual ranking of global brands
Learning from my own business nightmare
Find out about what they learned from their own business nightmaresStars of the business world share their own nightmares
I worry you'll enjoy it too much
Evan Davis on the pleasure we get when brands get it wrong: "There are a few straightforward bad mistakes: the genuine howlers that prompt one to ask, "What were they thinking?""Read and comment on Evan's post on the BBC TV blog
BBC Class Clips
Watch educational clips from Business Nightmares with Evan Davis, specially created for use by teachers in the classroom, including secondary business studies content on topics marketing, production and business enterprise.See all the Business Nightmares with Evan Davis video resources from Class Clips
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