A group of modern shopkeepers and their families are trading their way through one hundred years of history. They've set up shop in a 21st century town in a bid to make its residents fall in love with its high street once more. They are overseen by a Chamber of Commerce, led by Masterchef judge and greengrocer Gregg Wallace.
In this episode the shopkeepers move into the swinging sixties, and big changes hit the high street. Every shop has transformed completely - 1960s mass production of meat, bread and clothing means the bakers find themselves running a milk bar, the butcher sells hardware and the dressmaker is now running a hair salon. The grocers has become self-service, bringing a more modern shopping experience to customers. The bakers have to produce milkshakes and burgers, while the dressmaker turns her hand to bouffants and beehives. The butcher finds himself in direct competition with the grocer.
As the shopkeepers struggle with the changes in their trades, the town sees first-hand why Britain turned its back on traditional shops and embraced the supermarket. At the end of the week, history dictates that, for some, it is time to leave, and customers realise just what they're losing.