The head of the world's largest advertising company: Sir Martin Sorrell
Sir Martin Sorrell founded WPP - the world's largest advertising firm - in 1985 and has been chief executive ever since.WPP website
Collectively, WPP employs over 140,000 people (including associates) in 2,400 offices in 107 countries. The Group’s worldwide companies include JWT, Ogilvy Group, Y&R, Grey Group, Mindshare, MEC, MediaCom, Kantar (including Millward Brown and TNS), Wunderman, Burson-Marsteller, Hill & Knowlton, Cohn & Wolfe, Landor, The Brand Union and WPP Digital (including 24/7 Real Media). Clients include 354 of the Fortune Global 500, 60 of the NASDAQ 100 and 33 of the Fortune e-50.
Sir Martin actively supports the advancement of international business schools – advising Harvard, IESE, the London Business School and the Indian School of Business. He has been an Ambassador for British Business, and has been publicly recognised with a number of awards including the Harvard Business School Alumni Achievement Award. He received a knighthood in January 2000.
In 2008, he was appointed by The English Football Association to the Board of the bid to stage the 2018 FIFA World Cup. He is on the Executive Committee of the World Economic Forum International Business Council and a member of the Business Council in the US. He is a Patron of the British Museum, a member of the corporate Advisory Group of the Tate Gallery, and on the International Advisory Board of The Russian Museum in St. Petersburg.
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James Averdieck, MD of GÜ Chocolate puds
James Averdieck, is the founder and Managing Director of Gü Chocolate Puds, which launched in May 2003.GU puds
James spent 9 years in the food industry working for both Safeway and St Ivel and learnt about sales and marketing and running businesses.
With St Ivel he moved to Belgium and became a convert to Belgian gastronomy and, as he says, ‘went native on the chocolate front’. It was in Brussels that the seed was sown for his UK chocolate venture. James saw the opportunity of marrying high quality chocolate patisserie with efficient UK supermarket distribution.
James realised that UK consumers were demanding more quality and moving away from mass-produced ‘branded’ products. By marrying up high quality chocolate patisserie with efficient UK supermarket distribution, James was confident he could take on the big players.
He wanted to create a brand “more focused than the big brands on using high-quality raw materials to deliver uncompromisingly good products.”
Gü, the brand, is about chocolate extremism – evoking nostalgic memories and magical smells of baking with chocolate. The brand was well received by the supermarkets, launching first in Sainsburys and Waitrose with the others following apace.
Seven years on Gü is the fastest growing food company in UK and is credited with revolutionising the quality of desserts. It has offices in London and Paris, selling in UK, France, Ireland and Belgium. In the process, James has realised his chocolate dream of selling soufflés to the French and chocolate to the Belgians.
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