As week four begins, the candidates are called to the Science Museum, where each team must select two innovative new products to sell to trade. The stakes are high, as both teams need to choose their product carefully and convince the inventors to allow them to represent their product.
With products chosen and inventors happy with their team, it's time for the candidates to meet with some of the country's largest retailers. To add further pressure, each candidate is given their own individual order book with strict instructions to secure as many orders as possible - but with the tough economic climate, will they clock up enough orders to satisfy Lord Sugar?
The boardroom is packed with some big surprises as the candidates battle it out, and it is the end of the road for one as Lord Sugar tells them "You're fired".
|Executive Producer||Michele Kurland|
|Executive Producer||Sue Davidson|
|Series Editor||Mark Saben|