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07/10/2010

Duration:
30 minutes
First broadcast:
Thursday 07 October 2010

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.

The panel also discusses positive thinking. Is better to be optimistic in business, or realistic?

Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.

Producer: Ben Crighton.

Broadcasts

Podcast

  1. Image for The Bottom Line with Evan Davis

    The Bottom Line with Evan Davis

    Insight into business from the people at the top. Evan Davis meets influential business leaders for…

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