Credits
- Presenter
- Jo Malone
- Presenter
- Nick Leslau
Episode 4 of 4
Duration: 1 hour
Jo Malone and Nick Leslau help two entrepreneurs who are desperate to enter the competitive market of homeware.
Can Jo and Nick nurture female Blacksmith Bex Simon to such point that her unique gothic style appeals to the more conservative high street consumer? Will they guide quantum physics doctor Harry Singer in the right direction and ensure his innovative picture frames are snapped up by a major retailer?
With only eight weeks to prepare Bex and Harry for the business pitches of their dreams, Jo and Nick enlist the help of top product designers Ben De Lisi and Nick Munro as well as a selection of industry experts and branding gurus.
Can Bex create a completely new product whilst controlling her spiraling manufacturing costs? Will Harry accept he needs to think up a totally new brand name and re-design his original product? Home is where the heart is, and whilst Jo and Nick support Bex and Harry every step of the way, will their experience and advice be enough to ensure that they both become high street brands of the future?
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