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Designs for Living

The Genius of Design Episode 2 of 5

In the crisis-stricken decades of the 1920s and 1930s, with the world at the tipping point between two global wars, design suggested dramatically different ideas about the shape of things to come, from the radical futurism of the Bauhaus to the British love affair with mock-Tudor architecture and the three-piece suite.

In Europe, the 'modern movement' promoted the virtues of the machine and the machine-made with theories and products like open-plan living, the fitted kitchen and tubular steel furniture which have become absorbed into the mainstream of the designed world. In the USA, designers like Raymond Loewy and Henry Dreyfuss explored and exploited the dreams and desires of American consumers to develop a market-based approach to design which has become one of the bedrocks of the modern consumer society. Featuring Niels Diffrient and Tom Dyckhoff.

1 hour

Last on

Wed 30 Jun 2010 23:45
BBC One Northern Ireland


Role Contributor
NarratorDenis Lawson
ProducerHattie Bowering

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