Episode image for How to Win an Election: A Panorama Guide

Duration: 1 hour

In the 1950s, politicians cared little for what Churchill called the 'idiot's lantern'. Now television is central to a political leader's image and his chances of winning an election.

This is the story of how politicians abandoned the soapbox for the studio - from the early performances of the two Harolds, Macmillan and Wilson, through the TV campaigns of Margaret Thatcher to the spin-doctored presentation of Tony Blair. Has television finally reduced our politicians to actors spouting soundbites?

With six decades of fascinating archive from television's longest running current affairs programme - Panorama - this is the story of how television has changed British politics.

Last on

Sat 8 May 2010 23:30 BBC Four

Credits

Producer
Anna Lloyd
Executive Producer
Martin Wilson

Broadcasts

BBC © 2012 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.